Affects of branding on startups

According to a study, 50% of the startups fail in their first five year. But we are not talking about them. We are talking about 20% of the startups, that fail in the very first year. And you know why they fail? Now, this can be the reason for 50% of the startup too, but surely for the 20%. They don’t take branding seriously. Branding is one of the most important essentials in business, large or small. But how branding

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