Startup Branding Agency

Design & Branding Agency

We believe in the practical creativity in design solution which syncs with your business goals. Our creative process takes you to the heart of your brand's identity. It is fresh, unique, and speaks directly to your customers.

Our story

We are a duo of entrepreneurs who have already created three startups. As entrepreneurs, we understand how difficult it can be to launch a company and build a brand. Our experience of startups has taught us what branding is and how impactful it is for startups.

We want co-founders to commit themselves, their time and their energy to what they enjoy doing the most! Which is shaping their ideas into product and leave the design and branding part to the experts.

Capabilities

Our strength lies in converting vague ideas into solid concepts, which can then be materialized into concrete products through the use of design and strategy

We understand there's a lot of noise online and offline these days but how do you stand out? There's no magic formula, but our years of experience in branding and design have helped us get it right more often than not! We are the best emerging startup branding agency in India.

Strategy

We work with startups to clarify their purpose, find their voice, understand their tribe, and define their goals. The result is a clear strategic plan that unites your team around a common vision.

Branding

We understand that brands are built on relationships with customers and stakeholders, and we build long-lasting relationships through thoughtful strategy, design, and deployment of marketing programs that create value for you.

Web Design

We specialize in creating next-level websites by strategically blending user experience and brand storytelling. Our goal is to help you create a memorable web presence that connects with your audience, while also optimizing your website’s SEO.

Appraoch

Our approach is simple: we start by listening, then we diagnose the problem and devise the solution. Once this is done, we build your product in a structured manner. This enables us to deliver what was promised at the time agreed upon.

Diagnose

About you, your customer & marketplace

Research

Competitive analysis and long term goals.

Prototyping

creating initial idea of brand 

Design

Designing & Development

Evolution

feedback & analysis

Clients

“When the external actions of a company align with its internal culture, the brand resonates with authenticity.”
― Marty Neumeier, The Brand Gap

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FAQ

Our agency specializes in design and branding for startups with a strong digital foundation, so digital startups who value their brand will find our work useful. Despite the fact that we are a branding agency located in India, we have always operated remotely. Hence, our branding agency is open to helping companies from any location.  

The first step in our process is “ask and listen”. We never make suggestions or make any advice based on assumptions. This helps us understand your vision clearly. Our process has following steps –

 

Diagnose –

This is simply a discovery session where we ask you and gather deep insights about you, your business, product, customer & the marketplace. The goal of this session is to provide you and your team with powerful and actionable insights that help you and your team to understand and work with your customers, project-specific goals and benchmarks. Also, this session helps us in the creation of a strategic roadmap for your business’s short and long term goals, user profiles, brand story, brand personality, defining voice & tone and overall identity creation.   

Research –

 
Study your competitors, product and customers. Find out what makes your business unique. The main goal of the research is to collect as much information as possible at the beginning so that we won’t miss anything later.
 

Idea generation –

 
With the information from discovery and research, our team generates ideas and we create 3 stylescape(Stylescapes are like a prototype of your future brand, this is a carefully collected combination of images, textures, typography, and colours to communicate a certain look and feel of a brand, website, interior space, or any other design project.)
 

Design & Development –

 
Based on the chosen stylescape, we develop visual elements and branding elements.
 

Presentation –

 
To present, we create mockups of logos and other elements of identity, so the viewer receives a true sense of what exactly the future brand could look like.
 

Launch –

 
Here’s the final result of the identity design process. We will provide you with a strategic roadmap and brand guidelines that include all the essential documents for using your identity system.

Let’s see if you need branding. Ask yourself these questions and if the answers are several yeses then you need branding.

Do you want to build community?

Do you have a different perspective?

Do you want to stand out?

Do you have a mission or vision, a purpose greater than money?

Do your staff need direction?

Read more

In order to maintain transparency while working remotely, we used Google Meet, Zoom and Trello like softwares for collaboration. Typically, there are 2-3 milestones per project.

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