Trusto

Trusto Mockup -ADS

Trusto

This is a platform connecting customers to the nearest vendor or shop. Most importantly their trusted store that’s why it’s called Trusto. 

Objective

Our goal is to create a visual identity system that can convey a brand’s vision to make groceries convenient –

 
  • Vision – Our vision is to be the most convenient solution for grocery shopping.
  • MissionBy connecting local vendors and consumers, we aim to create easy and convenient shopping a reality.
 
 

Scope of the project

  • Strategy

  • Identity design

  • Naming

  • Branding

Brand attributes

The brand is associated with convenience, trust, homemade food – 

  • Motherly

  • Nurtured

  • Empowered business

trusto styelescape

Logo Development

When designing the logo, we wanted to give it a humane look and feel.

Trusto Mockup

The Logo

This final logo is a humane typographical treatment of the brand name, which becomes the instant identification of the brand when it is seen. 

trsuto logo
trusto image

Finding the Type

Using Arial Round MT Bold font for headings and logotype gives a humane feel, and we chose Arial as a secondary typeface to complement the primary typeface and also has good visibility for the trusto app.

TRUSTO identity-design-

Identity System

The identity system was designed to assist in marketing recognition and to help brands receive a favourable first impression.

Trusto identity design
Trusted store Bag
Trusto grocery
Trusto groceries store - ADS
Trusto store

Positioning

The brand is positioned for people who have little or no time to themselves and would rather spend their time with family or other important tasks.

Trusted groceries store - ADS
Trusto barcode - ADS
Trusto Mockup -ADS

Social Media

To build brand awareness and engage with the customer, we made strategies around daily life food, cooking, health challenges 

Trusto image

Nirvana

Nirvana Brewery

Nirvana Brewery Co.

This is a fictional design concept created for portfolio purposes, things we kept in mind while designing are –

  • This is a beer crafts company created by two young friends who met in college.

  • They love beer and wanted to create their own flavours so started a beer crafts company with their savings and family investment.

Challenges

visualising the brand’s vibrant and psychedelic thoughts.

Scope of the project

  • Strategy

  • Identity design

  • Packaging

Brand attributes

To understand thoroughly our client we create stylescape. A stylescape is a way to demonstrate the client how a brand will look and feel.

  • Sacred

  • Psychedelic

  • Different world

Brand attributes​ -ADS

Inside the design

We had a deep-dive session with the team. The session was all about the brand, its story, the target audience, their needs, pain points etc.

NIRVANA BREWERY
best startup-branding-agency-in-india
Identity Design
best startup-branding-agency-in-india

User Profile

In other words, in your efforts to serve everyone. You’ll end up serving no one! Briefly, Nirvana Brewery’s ideal customer has qualities like

Their targeting audiences are young creative, enthusiastic, geeky people. who are kinda zoned out while working on their crafts. So this beer is a perfect product for making them lost in their creative crafts.

user-experience-design

Solutions

Our approach was to make the design look vibrant. So the design system consists of vibrant colours like red, blue, yellow and the primary colour is violet.
With patterns and shapes.

Identity Design

Identity Design
Identity Design

Packaging

Packing Design Sample -ADS
Packaging-ADS
Packaging Design Sample -ADS
Packaging Design Sample -ADS
Packaging Design Sample-ADS
Nirvana Branding- ADS
Packaging Design Sample -ADS
NIRVANA BEER Packaging Design Sample -ADS

Shril

best-startup-branding-agency-in-india

Shril Events

This is a visual identity design project for a new startup Shril. Shril is an online platform, helping book online venues for marriage, birthdays, party and all personal celebration events. 

Objective

Our goal is to create a visual identity system that can convey a brand’s personality, vision and core beliefs. Which are –

 
  • Vision – Our vision is to be the most trustworthy solution for any and every celebration.
  • Mission – We are working to provide the most simple and hassle-free booking experience to people.
 
 

Scope of the project

  • Strategy

  • Identity design

  • Naming

  • Branding

Brand attributes

The brand’s main goal is to streamline events associated with celebration, fun, enjoyment, happiness. So the main attributes are – 

  • Carefree

  • Fun

  • Urban

Shril sample template

Inside the design

We had a deep-dive session with the team. The session was all about the brand, its story, the target audience, their needs, pain points etc.

Inside the design -ADS
Design -ADS
Inside the design -ADS
Inside the design -ADS

User Profile

Name – Chitvan

Customer type – explorer

  • The key aspects of this customers are –
  • He is a dreamer, struggling with money.
  • In a relationship, and happy.
  • Loves partying, explore new places.
User Profile -ADS

Solutions

We created stylescape (A stylescape is an opportunity to demonstrate to the client how a brand will look and feel) around these attributes and user profiling. And proceed to design after that, the solutions are –

Identity Design

Identity Design -ADS
Identity Design -ADS
Identity Design - ADS

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