Shril App

Shril is a platform where you can book any venue for any celebration hassle-free. We are here to fill people’s life with happiness. You can just sit back, relax and enjoy because we have everything planned for you.

Objective

In keeping with the brand’s personality, we designed the brand’s user experience and user interface.

Scope of the project

User research
UI/UX
Naming

Design

Home

We want to keep the design easy for users, So users will easily find popular venues and best offers on the Home screen.

Venue Details

Users can find specific venues according to their needs. They can see their ratings as well

Ideas

Find hundreds of trendy and creative ideas for your parties to make your day more special

My Bookings

Keep track of your booking with a list of all your recent bookings as well as your booking history.

Inside the Design

Challenges

It’s difficult to find a good place for a party.
So many hassles in booking a Hotel or Cafe.
Insufficient information about venues & Their reviews.
Can’t manage the venue and food for an efficient price.
Difficult to make arrangements for family functions and a birthday party.

Solutions

We have created a single platform to discover all the venues in your city
Hassle-free quick booking.
The app provides you user ratings and photos of venues, To make sure you are booking the right venue
Budget-friendly packages and seasonal offers.
Discover ideas to make your day more special.

User Persona

Vishal Rajput

“Young techy guy, like to explore new features and apps”

Customer type	Explorer
Age	22
Gender	Male
Education	B.E.
Hometown	Raipur
Occupation	Student

About

Vishal is a student, Strugglling with his dreams. He enjoy going in parties, Loves music, food and dance. He is happy in his relationship. He want to spent his time with friends, A place where he can enjoy with his friends.

Goals

Need something good to book and check venues hassle-free.
Wants to celebrate the birthday of his friends, girlfriend and his own in a good location.
A carefree guy wants to enjoy his special moments.

Needs

Difficulties in finding good venues for parties.
Not sure about the venue whether it’s good or bad, Without visiting there himself.
Very limited services/apps available to book venues.
The process of finding good venues is time-consuming.

Deeksha Sharma

“Woman of modern India, Hardworking and friendly nature”

Customer type	Reliable
Age	26
Gender	Female
Education	B.Tech.
Hometown	Raipur
Occupation	Job (3.6LPA)

About

Deeksha is an engineer at a multinational I.T. Company, Like to go to parties at weekends. She is from a small town, Lives away from her parents. Wants to achieve big goals.

Goals

Clean decent environment for parties.
Wants to throw a party for her best friend in a venue with the best flexible services & experience.
Trusted reviews and hassle-free booking.
Wants to learn more to become the best performer in her office.

Needs

Useless reviews
Complex booking process.
Booking manually by call is a time-consuming process

Ritesh Agrawal

“A Busy, Hardworking Businessman.”

Customer type	Aspirational
Age	35
Gender	Male
Education	MBA
Hometown	Raipur
Occupation	Business (100MPA)

About

He is running the family business. Has a lot of work and very less time. Ritesh likes to go out and socializes with friends.
He is planning to get married soon and wants to settle in life.

Goals

Office parties/lunch/dinner.
Don’t want unnecessary hassles.
Wants to utilize his every minute as efficient as possible.
Looking for the best place in the city for a party.

Needs

Don’t have time to waste.
Useless cluttered apps.
Difficult to decide which venue to book.

Empathy map

User flow

Information Architecture

Paper Prototypes

More Designs

Trusto

This is a platform connecting customers to the nearest vendor or shop. Most importantly their trusted store that’s why it’s called Trusto.

Objective

Our goal is to create a visual identity system that can convey a brand’s vision to make groceries convenient –

Vision – Our vision is to be the most convenient solution for grocery shopping.
Mission –By connecting local vendors and consumers, we aim to create easy and convenient shopping a reality.

Scope of the project

Strategy
Identity design
Naming
Branding

Brand attributes

The brand is associated with convenience, trust, homemade food –

Motherly
Nurtured
Empowered business

Logo Development

When designing the logo, we wanted to give it a humane look and feel.

The Logo

This final logo is a humane typographical treatment of the brand name, which becomes the instant identification of the brand when it is seen.

Finding the Type

Using Arial Round MT Bold font for headings and logotype gives a humane feel, and we chose Arial as a secondary typeface to complement the primary typeface and also has good visibility for the trusto app.

Identity System

The identity system was designed to assist in marketing recognition and to help brands receive a favourable first impression.

Positioning

The brand is positioned for people who have little or no time to themselves and would rather spend their time with family or other important tasks.

Social Media

To build brand awareness and engage with the customer, we made strategies around daily life food, cooking, health challenges

HideOut

Hideout Cafe

This is a rebranding project for a small cafe, they were looking for a logo that can convey their cafes environment. In brief, their cafe has relaxing & peace full feel where anybody can sit for hours without getting disturbed. So we created a minimal and relaxing looking visual identity for them.

Challenges

This is a rebranding process which means they have already established their brand image in local’s minds.
Choosing a relaxing as well as related to coffee, colour and theme for branding We got to first clear their ideal customer as they were kinda confused about this.

Scope of the project

Strategy
Visual identity

Brand attributes

Choosing a relaxing as well as related to coffee, color and theme for branding

Comfort
Peace
Calming

User Profile

In other words, in your efforts to serve everyone, you’ll end up serving no one! Briefly, hideout’s ideal customer has qualities like

age – 25 years
Not Married
Dresses casual
Party

Solutions

Our approach was to make their customers comfort so we didn’t use so much colors and tried to be consistent with our design
For Branding, we chose a dark blue colour pallet for its quality of modernness.
And brown for secondary colour as this is natures colour as well it has some cafe feel too.

Logo

Identity Design

Packaging

Nirvana

Nirvana Brewery Co.

This is a fictional design concept created for portfolio purposes, things we kept in mind while designing are –

This is a beer crafts company created by two young friends who met in college.
They love beer and wanted to create their own flavours so started a beer crafts company with their savings and family investment.

Challenges

visualising the brand’s vibrant and psychedelic thoughts.

Scope of the project

Strategy
Identity design
Packaging

Brand attributes

To understand thoroughly our client we create stylescape. A stylescape is a way to demonstrate the client how a brand will look and feel.

Sacred
Psychedelic
Different world

Inside the design

We had a deep-dive session with the team. The session was all about the brand, its story, the target audience, their needs, pain points etc.

User Profile

In other words, in your efforts to serve everyone. You’ll end up serving no one! Briefly, Nirvana Brewery’s ideal customer has qualities like

Their targeting audiences are young creative, enthusiastic, geeky people. who are kinda zoned out while working on their crafts. So this beer is a perfect product for making them lost in their creative crafts.

Solutions

Our approach was to make the design look vibrant. So the design system consists of vibrant colours like red, blue, yellow and the primary colour is violet.
With patterns and shapes.

Identity Design

Packaging

Shril

Shril Events

This is a visual identity design project for a new startup Shril. Shril is an online platform, helping book online venues for marriage, birthdays, party and all personal celebration events.

Objective

Our goal is to create a visual identity system that can convey a brand’s personality, vision and core beliefs. Which are –

Vision – Our vision is to be the most trustworthy solution for any and every celebration.
Mission – We are working to provide the most simple and hassle-free booking experience to people.

Scope of the project

Strategy
Identity design
Naming
Branding

Brand attributes

The brand’s main goal is to streamline events associated with celebration, fun, enjoyment, happiness. So the main attributes are –

Carefree
Fun
Urban

Inside the design

We had a deep-dive session with the team. The session was all about the brand, its story, the target audience, their needs, pain points etc.

User Profile

Name – Chitvan

Customer type – explorer

The key aspects of this customers are –
He is a dreamer, struggling with money.
In a relationship, and happy.
Loves partying, explore new places.

Solutions

We created stylescape (A stylescape is an opportunity to demonstrate to the client how a brand will look and feel) around these attributes and user profiling. And proceed to design after that, the solutions are –

Shril App

Shril is a platform where you can book any venue for any celebration hassle-free. We are here to fill people’s life with happiness. You can just sit back, relax and enjoy because we have everything planned for you.

Objective

Scope of the project

User research

UI/UX

Naming

Design

Home

Venue Details

Ideas

My Bookings

Inside the Design

Challenges

Solutions

User Persona

Vishal Rajput

About

Goals

Needs

Deeksha Sharma

About

Goals

Needs

Ritesh Agrawal

About

Goals

Needs

Empathy map

User flow

Information Architecture

Paper Prototypes

More Designs

Trusto

This is a platform connecting customers to the nearest vendor or shop. Most importantly their trusted store that’s why it’s called Trusto.

Objective

Our goal is to create a visual identity system that can convey a brand’s vision to make groceries convenient –

Scope of the project

Strategy

Identity design

Naming

Branding

Brand attributes

The brand is associated with convenience, trust, homemade food –

Motherly

Nurtured

Empowered business

Logo Development

When designing the logo, we wanted to give it a humane look and feel.

The Logo

This final logo is a humane typographical treatment of the brand name, which becomes the instant identification of the brand when it is seen.

Finding the Type

Using Arial Round MT Bold font for headings and logotype gives a humane feel, and we chose Arial as a secondary typeface to complement the primary typeface and also has good visibility for the trusto app.

Identity System

The identity system was designed to assist in marketing recognition and to help brands receive a favourable first impression.

Positioning

The brand is positioned for people who have little or no time to themselves and would rather spend their time with family or other important tasks.

Social Media

To build brand awareness and engage with the customer, we made strategies around daily life food, cooking, health challenges

Hideout Cafe

Challenges

This is a rebranding process which means they have already established their brand image in local’s minds.

Choosing a relaxing as well as related to coffee, colour and theme for branding We got to first clear their ideal customer as they were kinda confused about this.

Scope of the project

Strategy

Visual identity

Brand attributes

Choosing a relaxing as well as related to coffee, color and theme for branding

Comfort

Peace

Calming

User Profile

In other words, in your efforts to serve everyone, you’ll end up serving no one! Briefly, hideout’s ideal customer has qualities like

Solutions

Logo

Identity Design

Packaging

Nirvana Brewery Co.

This is a fictional design concept created for portfolio purposes, things we kept in mind while designing are –

This is a beer crafts company created by two young friends who met in college.

Our approach was to make the design look vibrant. So the design system consists of vibrant colours like red, blue, yellow and the primary colour is violet.
With patterns and shapes.