It’s the World of digitisation and AI. Everyone in today’s world is enthusiastic to build their own business. So if you start a business you have to start from scratch from Idea generation to Capital to Resources. You need it all. Since the startups have very limited or no resources it is important to be specific about defining the target audience.
You might wonder, especially if you’re in the early stages of designing your startup, why audience analysis is essential? After all, you already know that startup marketing costs can reach up to 20% of your budget. Why allocate 20% of your budget only to Marketing?
Here the question arises what is the need of the Target market Audience? In simple terms, I can say that a target market is the result of marketing strategy and involves analysis and discussion within the organization. Research has shown that 42% of startups fail because they didn’t find the right market for their startup.
“I’ve learned that people will forget what you said, People will forget what you did, but people will never forget how you made them feel.”-Maya Angelou, Civil rights activist & Poet.
What is the target market?
An organization’s target market is the group of people that it has identified as potential customers for its products based on some shared characteristics. Identification of the target market informs its decisions regarding product design, packaging, and marketing.
The target market may be categorized based on age group, location, income, and lifestyle. Other factors may be taken into consideration, such as their stage of life, interests, and careers.
Here are a few factors that one must consider while defining the target market:
Knowing Your customer:
Knowing your customer base and focusing on crucial customers has the highest probability of Purchasing. You need to analyze your target market and your customers before launching any product. You should talk to them, listen to them, and see what kind of solutions they seek and how you can solve their problems. Before focusing on the target customers, you should know your current customers. Based on their preferences and choices, where the majority of the people are spending their time in. Based on these factors you can be able to target the future audience.
Right Business model:
It’s important to have a good business model as it is the ultimate source of any business success. If any product is unique and has varied features with easily accessible people, everyone wants to try it. Business models help companies in developing, attracting investment, recruiting talent and motivating management and staff. They should continuously upgrade their business plan or they’ll fail to anticipate trends and challenges. Apart from marketing to the right people, making them use the product is equally important.
Entrepreneurs must always update their marketing strategies, target audience. Continuous research would help to keep up the trend with the different strategies and will also get to know how far they have come along with their competitors in the market. You can take the surveys online and valuable customer feedback.
If You know your niche and your target market, It will be easy to spend the time perfecting it. Having a specific plan of action for the audience is essential to growing the business. Making a plan and sticking will help in understanding the kind of product and service that is liked by different people.
Research about the competitor:
Research about the competitor will give the overall idea of the competitor. Many organizations sell similar products and can outweigh others by having a strong customer focus and doing the marketing. Engaging in the social media platforms helps you know the kind of products and services the competitor is offering its customers and likely you can plan on your products and services without making things similar to that of your competitors.