Case study
Hideout Cafe
This is a rebranding project for a small cafe, they were looking for a logo that can convey their cafes environment. In brief, their cafe has relaxing & peaceful feel where anybody can sit for hours without getting disturbed. So we created a minimal and relaxing looking visual identity for them.
Challenges
- This is a rebranding process which means they have already established their brand image in local’s minds.
- Choosing a relaxing as well as related to coffee, colour and theme for branding We got to first clear their ideal customer as they were kinda confused about this.
Brand attributes
Choosing a relaxing as well as related to coffee, color and theme for branding
- Comfort
- Peace
- Calming
User Profile
In other words, in your efforts to serve everyone, you’ll end up serving no one! Briefly, hideout’s ideal customer has qualities like
- age – 25 years
- Not Married
- Dresses casual
- Party
Solutions
- Our approach was to make their customers comfort so we didn’t use so much colors and tried to be consistent with our design
- For Branding, we chose a dark blue colour pallet for its quality of modernness.
- And brown for secondary colour as this is natures colour as well it has some cafe feel too.
Logo
Identity Design
Packaging
