Shril Events

This is a visual identity design project for a new startup Shril. Shril is an online platform, helping book online venues for marriage, birthdays, party and all personal celebration events. 


Our goal is to create a visual identity system that can convey a brand’s personality, vision and core beliefs. Which are –

  • Vision – Our vision is to be the most trustworthy solution for any and every celebration.
  • Mission – We are working to provide the most simple and hassle-free booking experience to people.

Scope of the project

  • Strategy

  • Identity design

  • Naming

  • Branding

Brand attributes

The brand’s main goal is to streamline events associated with celebration, fun, enjoyment, happiness. So the main attributes are – 

  • Carefree

  • Fun

  • Urban

Shril sample template

Inside the design

We had a deep-dive session with the team. The session was all about the brand, its story, the target audience, their needs, pain points etc.

Inside the design -ADS
Design -ADS
Inside the design -ADS
Inside the design -ADS

User Profile

Name – Chitvan

Customer type – explorer

  • The key aspects of this customers are –
  • He is a dreamer, struggling with money.
  • In a relationship, and happy.
  • Loves partying, explore new places.
User Profile -ADS


We created stylescape (A stylescape is an opportunity to demonstrate to the client how a brand will look and feel) around these attributes and user profiling. And proceed to design after that, the solutions are –

Identity Design

Identity Design -ADS
Identity Design -ADS
Identity Design - ADS