Case study
Shril Events
This is a visual identity design project for a new startup Shril. Shril is an online platform, helping book online venues for marriage, birthdays, party and all personal celebration events.
Objective
Our goal is to create a visual identity system that can convey a brand’s personality, vision and core beliefs. Which are –
- Vision — Our vision is to be the most trustworthy solution for any and every celebration .
- Mission — We are working to provide the most simple and hassle-free booking experience to people.
Brand attributes
The brand’s main goal is to streamline events associated with celebration, fun, enjoyment, happiness. So the main attributes are –
- Carefree
- Fun
- Urban
Inside the design
We had a deep-dive session with the team. The session was all about the brand, its story, the target audience, their needs, pain points etc.
User Profile
Name — Chitvan
Customer type — explorer
- The key aspects of this customers are –
- He is a dreamer, struggling with money.
- In a relationship, and happy.
- Loves partying, explore new places.
Solutions
We created stylescape (A stylescape is an opportunity to demonstrate to the client how a brand will look and feel) around these attributes and user profiling. And proceed to design after that, the solutions are –
Identity Design
