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Branding is a strategy designed by organizations or associations to help people quickly identify and experience their brand. Amongst all consumers that helps your company to make profit and success. We can also say that Branding can change how people think about your brand, Read more about branding

So why all company is choosing to make themselves a brand. It is absolutely critical to a business because of the overall impact it makes on your user’s minds. It can change how people think about your brand, it can drive new business and increase brand awareness. Branding has so much power that making your company a brand can change the perspective of your company.

Apple vs Samsung

The perfect example of how Branding & brand positioning can affect your user’s perspective about your business or product. Apples’ positioning of itself as a premium brand, a status symbol. And Samsung has positioned itself as an everyone’s product anyone can use their product. You can see the price differences between these two, this is just an example.

First, we have to make it clear that branding is not a logo of any company. It can be anything that can make a company impression and helps in profit. But we can say that logo is just a medium and branding is the environment.
It makes a memorable and unique impression on consumers. And also allows your customers and clients to know what they can expect from your company.

A to Z ( amazon logo)

Your customers will compare your brand or product with the leading company in the market.
Branding improves the recognition of your company. It makes you stand out from the competition. It also creates trust among your customers. Marketing is also part of branding because it is another important component of a brand. Both media is chosen and the demographic targeted for advertisement help in building the brand. Advertising techniques such as the use of promotional products from trusted companies. Such as Outstanding Branding make it easy to create a connected advertising strategy that plays well into your branding goals. It helps to generate new customers.

Branding of your company also inspires your employees to work harder to make it more perfect and valuable.
Many employees need more than just work — they need something to work toward. When employees understand the mission of a business and its reason for being. They are more likely to feel the same pride and work in the same direction. To achieve the goals the business has set. Having a strong brand is like turning the company logo into a flag. The rest of the company can rally around.

If you’re not aware of the word branding then don’t worry. Because even for some people who have studied marketing can often quickly become confusing. So to understand the topic “what is branding” first we need to know that what is product and brand.

PRODUCT –

A product can be any goods, services, or ideas that can be offered to a market to satisfy the wants. Example- A product can be anything from a flight, a hotel stays, a car, a language course, clothes, food or any groceries, etc.

BRAND –

“A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers” (American Marketing Association).

In simple words, we can say that brand is the unique identifying essence of your business.

Also, you can consider a brand as the idea or image of your company in people’s mind. When they think about specific products, activities, or services.

(ex- that brand of the shoe makes me comfortable)

(ex – that product of company looks so stylish)

BRANDING –

It can drive new business and increase brand awareness. Sometimes we know the company’s impression due to their branding, not by their quality of their products.

It is not important that branding always shows on the product that sells by any company it can be music, ads, or any image that is related to that company and that helps to make a profit.

At present every company has its own Branding value which shows how the company is performing in the market and also what is the position of the company in the market. The goal of Branding is to link your identity, values, and nowadays every company and organization is spending so much amount on branding. Because if branding will successful then the business of that product will also give so much profit.

So we can say that branding is directly proportional to the increment of their organization. It means if the brand value increases then the company makes a profit and vice versa. at this time making so much profit on the market will not give a name but branding of your own product will create a different perspective in consumer’s minds.

We can say that “your brand is what that other person says about you when you’re not in the room”
– Jeff Bezos (Founder of Amazon)

So we can surely say that branding is the root of the success of any company.

Branding creates or impacts a positive impression of your company

Category: Company

Why branding is important

Apple vs Samsung

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