Everyone knows about that what logo means but not everyone is aware of what differentiate between good and bad logo. A good logo can improve your company image and also improve your company profile. A good logo design hits the mark on communication when your ideal client when he looks at it and instantly feel a connection or what your product is about. Simply a good logo is a visual representation of a brand. Some people are not able to differentiate between good-looking logo and bad logo so here are some points through which you can separate good logo from the bad.
Simple and relevant
If you see any successful company then you know that Many of the most impactful and successful logos in history are surprisingly simple. So if you are looking for a logo for your business that it should be simple because simple logo are easy to remember compare with other logos and also When you have too many elements in your logo it becomes busy and hard to interpret quickly. Also your logo should be relevant to work. They should have a sense about what you do and the kind of product or service they can get from you.
Recognizable and unique
A good logo effectively uses the elements of design to convey the brand’s promise. So your logo should be recognizable amongst all company and also your company logo should be unique because branding is uniqueness of your company. It should be mentioned that a logo is a brand image of a business. It is not just the face but an image of its company and business. According to some studies, 45% of a brand image is what it says and how it says.
Personality of business shows
Logos utilize the design above elements to convey the brand’s whole package, and they are often the first impression for most of your customers. if you want to make your company more professional so also increase your personality of your business. We can say that extra care of your design is like vehicle which carry your company profile. Consumers should figure out the nature of your brand as soon as they see it.
Timeless
We live in a world of fast consumption and instant gratification—but when it comes to your company logo, evergreen is the way to go. While it’s easy to get swept up in design trends (everyone wants to be seen as the cool new kid) choosing longevity over street cred will help you create a timeless design logo that stands the test of time. Timeless logo means you don’t have to change the logo with trends. Your logo should be relevant for long time.
Memorable
In some scientific research found that all famous logos are very simple that are easy to remember. In fact, the simplicity of the design was the number one factor behind the memorable logos in the surveys and studies. So, why is there so much focus on simplicity of the design? Well, it helps draw consumers’ attention more than other factors. Many consumers want to learn more about a company after seeing its simple logo. As your business keeps growing, your logo is going to become more popular among target audiences, which gives customers the notion of familiarity and boosts brand loyalty.
So with the help of these step you can differentiate between good logo design and bad logo.